Consulting is our sport.

Specially suited for your projects

With a solid basis of traditional values and experience, we thoroughly develop powerful, creative, and innovative concepts for marketing and distribution since 2011. On budget, measurable, and successful. Every time.

As an independent multi-channel consultancy, our international experience from industry, consulting, and service providers form the foundation of our work. Together with our customers, we build on it to design and implement alternative strategies. Our performance includes more than just developing concepts for. Beyond that, we empower you to continue the joint efforts without us and with your business.

Establishing alternative communication channels

We build up new ways of distribution and communication for your goals, off the beaten track. Together with you, we develop innovative and viable concepts to market your products. Based on your vision and our ideas, we create novel and custom strategies.

Process optimization

We pragmatically analyze the queues already installed in your organization. Based on the current status, we create a modular and transparent plan of action. We support you to get processes of all extents running more efficiently. From the first day of our collaboration, we especially apply our knowledge to convey our skills to your employees, so they will develop your processes.

Custom multi-channel strategies

Our expertise stretches across all channels, whether online, offline, or off the line. We use the synergies between the single tracks to identify the ideal path for you that no competitor has treaded before. During the process, each of the modular action item is applied transparently, so you retain full control of their extent and cost at all times. Our independence ensures an objective strategy, for you and your organization.

Implementation – supervision – training

Our holistic approach includes not only includes creating your action plan, but also its execution and training for you to further stay on top of your game without us. You choose which role we should assume in implementing the scalable modules that can be applied to all areas of the organization: as a trainer or a team member, always noticeable and measurable.

Change Management

For us, change is not an obstacle, but an opportunity and the fuel to reach your organization’s goals more efficiently. As coaches, we attend to your employees and ensure long-lasting success by ways of motivation, hard work, and authenticity. We act as a team and take everyone along, to cross the finish line together: to know that we have made it together, evokes the pure feeling of victory

Service provider selection and supervision

Thanks to our large-scale network, we are able to recommend the best service providers for your activities. We integrate external providers into your team and thus provide for the ideal torch relay of smooth collaboration. You benefit from our experience, knowing that your requirements are in the best of hands.

Interim management

With pragmatic discipline and extraordinary motivation, we fill the vacancy in your team. Our management concept is flexibly customized, based on your individual needs. In this area likewise, our maxim is for our work to be transparent, modular, scalable, and applicable to all areas of your project.

Implementing New Pharma Models in Traditional Pharmaceutical Companies

Challenge

Alternative distribution channels were to be implemented in a company with a strong focus on sales force, in order to reduce related cost without raising awareness on the market. A new position was implemented to internally develop and execute this strategic reorientation.

RKC prepared the non-specialist job holder for the task and initially supported her. Among other things, a virtual sales force was built up, the online presence was restructured, and the change process was initiated within the company during the three-month collaboration.

Impact

Implementing alternative distribution channels within the target budget and time schedule.

Realizing significant cost reduction by leading negotiations and optimizing processes.

Case study 2

Communication strategy for a product without field sales force

Challenge

In order to secure customer liaison with relevant target doctors, a multi-channel marketing and distribution strategy is developed for a product with high prescription potential, but without field sales force. Target groups are organized in three clusters; after an initial “field sales force phone call,” they are categorized following an A-B-C system according on different potential parameters.

Based on their potential and obtained communication preferences, the individual customer liaison concept was rolled out online and offline, then executed using a CRM Database. Moreover, supplemental webinars are being advertised in relevant communities, in order to reach those prescribers who could not be acquired for active communication.

Impact

Creation of cost-efficient awareness for the product and therapy, accepted by the target group.

Customer liaison cost could be reduced by 70% per doctor.

The KPIs previously agreed upon were all either reached or outperformed.

Case study 3

Preparatory market handling to support the field sales force

Challenge

Prior to introducing a new product, with its field sales force to be initiated only two months after the launch, communication channels to the narrow target group should be opened up in order to raise awareness. Parallel to that, a newly created internet vocational training platform was advertised among the target group at a high frequency; it includes content created by key opinion leaders (video interviews, webinars, and downloads) on agent and therapy.

By including all key opinion leaders in the neutral and scientific communication on the innovative, multi device-compatible platform, potential prescribers were acquired and integrated into the concept in the long term.

Impact

Market leader after only nine months due to the high-quality, constantly expanded value-added services for potential prescribers.

Ideal market preparation prior to initiation of the field sales force, subsequent integrated measures.

Rewarded with an award on the European level, further use as a blue print for the global and regional marketing of the European countries.

Clients

15.07.2017	Strongmanrun Austria
09.09.2017	Spartanrace Tirol
02.12.2017	Getting Tough - the race

Consulting is our sport.

Robert Krause Consulting is a modern firm that transfers the philosophy of sports to the daily business of its customers. Get your business running!

Specially suited for your projects

Increasing the speed at the long term

Teaming up to attain goals efficiently

Establishing alternative communication channels

Process optimization

Custom multi-channel strategies

Implementation – supervision – training

Change Management

Service provider selection and supervision

Interim management

"Do not go where the path may lead, go instead where there is no path and leave a trail."

Clients that break new ground with us

Implementing New Pharma Models in Traditional Pharmaceutical Companies

Challenge

Impact

Communication strategy for a product without field sales force

Challenge

Impact

Preparatory market handling to support the field sales force

Challenge

Impact

Virtueller Vertrieb: klare KPIs mit realistischem Anspruch

Get yourself running

Newsletter

Robert Krause Consulting runs with:

Did we pique your interest?

+49-170-7942566

hello@robert-krause.com

Address

We'll call you back!

Consulting is our sport.

Robert Krause Consulting is a modern firm that transfers the philosophy of sports to the daily business of its customers. Get your business running!

Specially suited for your projects

Increasing the speed at the long term

Teaming up to attain goals efficiently

Establishing alternative communication channels

Process optimization

Custom multi-channel strategies

Implementation – supervision – training

Change Management

Service provider selection and supervision

Interim management

"Do not go where the path may lead, go instead where there is no path and leave a trail."

Clients that break new ground with us

Implementing New Pharma Models in Traditional Pharmaceutical Companies

Challenge

Impact

Communication strategy for a product without field sales force

Challenge

Impact

Preparatory market handling to support the field sales force

Challenge

Impact

Virtueller Vertrieb: klare KPIs mit realistischem Anspruch

Get yourself running

Newsletter

Robert Krause Consulting runs with:

Did we pique your interest?

+49-170-7942566

hello@robert-krause.com

Address

Follow us

We'll call you back!